Deliverables
Logo design Brand design
Collaborators
Creative Director— Kate Carter Creative Director— Nick Carter
The Brief
Erin needed a whole new brand to showcase her consulting business, and fast. The Pitch Atelier is a service that helps business leaders create pitch decks to help sell products, ideas, services, etc. Our goal was to find confident, professional, and energetic ways to show the spirit of her work. Since she helps professionals level up their ability to tell their story, we made it our commitment to do the same for her.
The Solution
As the design lead on this project, it was my role to discover what The Pitch Atelier would look like as a whole new brand. Inspired by Erin's love of French fashion and classic aesthetics, I started exploring how we could bring a classic and professional sophistication to her branding while maintaining a modern warmth. Knowing that she would bring a contagious spirit of collaboration and confidence to her clients, we both wanted to reflect that within her brand no matter what.
Moments of high fashion elegance come through in the brand through the logo and typography, while a balance between confidence and warmth comes through in the color palette. Textural details such as the masked photo styling + hand-drawn marks show the collaborative process of working with Erin, and how she's there with you every step of the way. A central motif in the brand is our blue sky photography, evoking the "blue sky" confidence in your work that comes with working with Erin.
